Core Service

The key challenge lies in ensuring that there are enough leads available and that they are properly qualified. At Persisto Global, our primary business is centered around creating a pipeline of qualified opportunities that can deliver a strong return on investment. To achieve sales growth, it is crucial that the target suspect base is accurately qualified and represents a real opportunity for the selling organization.

Our goal is to build a lead pool that fits the client’s desired criteria, allowing the selling organization to prospect within a clean and targeted population. We offer “sales ready” lead generation services to a broad range of clients across various business development environments.

Effective lead generation is critical to successful marketing and intelligent selling by accurately targeting the right prospects. Persisto Global has spent over eleven years developing specialized lead generation programs that produce a high conversion rate and drive increased sales, resulting in higher profits for our clients.

One significant challenge in lead generation is maintaining accurate and up-to-date databases. In our experience, database accuracy tends to erode at a rate of 15% per month, with customer databases often containing inaccuracies of up to 60%. Most companies lack the time, resources, or expertise to effectively develop and maintain a useful database.

At Persisto Global, we specialize in utilizing the best tools, implementing efficient cleansing processes, conducting secondary research, and validating information through primary research to ensure the accuracy of our databases. We recognize that databases are crucial to tightly integrated business development and marketing efforts, and often build and maintain databases for our outsourced selling services. Many clients also rely on us to build new databases or verify the accuracy of their existing ones.