Core Service

Databases tend to become inaccurate and outdated quickly if not managed properly. In fact, many databases can be up to 60% inaccurate, according to Persisto Global, a company that specializes in database-building and management services.

To maintain an accurate database, organizations need to dedicate time, resources, and refined processes to the effort. This is where Persisto Global can help. The company offers a range of services designed to improve the accuracy and completeness of clients’ databases.

Persisto Global’s database-building and maintenance services include validating and verifying existing information, augmenting existing information with additional contact names and titles, normalizing and standardizing format and abbreviations, identifying duplicate records, and building databases to the client’s specific requirements.

An accurate database can be a valuable asset for member-based organizations looking to improve retention or recruit new members, as well as for customer-centric organizations looking to retain customers and grow their business. Database-centric activities can produce a greater return on investment, and Persisto Global’s services can help organizations achieve this goal.

Persisto Global uses the best tools and follows a clear process to ensure that standards are consistently applied. The company conducts primary and secondary research to validate information and provide backup. All databases are developed within Persisto Global’s systems and process-driven framework and then transferred to the client’s systems if desired. The client retains ownership of all information.

By relying on Persisto Global’s expertise in database-building and maintenance, organizations can focus on their core business while ensuring the accuracy and completeness of their customer, member, or prospect database.